Analysis on the Cost Allocation and Economic and Social Benefits of Reality Shows

Abstract

Reality shows are an innovative form of shows that combine the flexibility of the ruleset, the authenticity of the participants' performance, and the participation and interaction of the audience. Reality shows originated in Europe and the United States. They were introduced to China in the late 1990s. They have experienced a development process from imitation to localization. They are currently in a stage of rapid growth. With the rapid development of reality shows, a series of issues such as its public welfare, cultural nature, and value orientation have also been reflected. Scholars in various disciplines such as sociology and communication have analyzed and put forward the reality show from development suggestions from different perspectives. Based on the research of previous scholars, this paper measures the economic effects of reality shows from the perspective of cost-benefit, and measures the public welfare of reality shows from the perspective of external effects, and the cost allocation of various types of reality shows different suggestions were made.