An Empirical Study of the Impact of User Comments on Sales of Online Travel Products——Based on Fliggy in Thailand
Abstract
Keywords
Full Text:
PDFReferences
[1] Ren Juan. An Empirical Study on the Relationship between Online Review and Sales J]. Books Publishing Science ,2017,25(1):88-92.
[2] Chatterjee P.Online Reviews:Do Consumers Use Them? [J]. Advances in Consumer Research,2001,28.
[3] Park D,Lee J,Han 1.The Effects of Online Consumer Reviews On Consumer Purchasing Intention:The Moderating Role of Involvement [J]. International Journal Of Electronic Commerce,2007,11(4):125-148.
[4] Chen,P.Y.,Wu,S.Y.&Yoon,J.,The Impact of Online Recommendations and Consumer Feedback on Sales,In Proceedings of the 25th International Conference on Information Systems,PP711-724.,2004.
DOI: https://doi.org/10.18282/l-e.v9i5.2101
Refbacks
- There are currently no refbacks.