Tourism English Translation in Shanxi Province from the Intercultural Communication Perspective

Abstract

With the rapid development of my country’s social economy, the number of foreign tourists has also increased year
by year. At present, tourism English translation in China occupies a small proportion in the field of translation studies, and there
are many non-standard phenomena in Tourism English translation. This paper aims to study the English translation of tourist
attractions in Shanxi from the perspective of cross-cultural communication. By analyzing the names of scenic spots and the textual
and functional characteristics of foreign publicity materials, the root causes of problems such as inconsistencies and mistranslations
in English translation are explained. It also puts forward suggestions for further standardization of the English translation of scenic
spots and foreign publicity materials in Shanxi Province, in order to promote the development of Shanxi’s tourism industry.