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Research on Enterprise Financial Accounting Innovation Based on the New Normal Economic Environment

Guangzhi Wang

Abstract


When the new normal was first proposed, it showed that our country’s economy has begun to present new characteristics
at this stage, which namely is the optimization and adjustment of industrial structure, innovation and evolution has became to
be the main orientation, and market competition focused on brand characteristics. A good developmental model is created with
scientific industrial structure, stable economic development and reasonablesocial division of labor. Therefore, in this economic
environment, corporate financial accounting work has ushered in new development opportunities and challenges. Based on
this, this article has conducted an in-depth exploration of corporate financial accounting work innovation under the new normal
economic environment.

Keywords


New normal economy; Enterprise; Financial Accounting; Innovation

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References


[1] Wu Yulong. The shining points of financial accounting under the new economic normal [J].Business situation,2020,(2):4.

[2] Chen Jingju, Li Changfu. Thoughts on the Development of Financial Accounting and Management Accounting under the “New Normal”[J]. China Business Forum, 2019, (10): 178-179.

[3] Qian Qihan, Huang Lingjun. Financial accounting innovation and countermeasures for small and medium-sized enterprises under the new normal environment[J]. Chinese Township Enterprise Accounting, 2020, (9): 154-155.

[4] Ma Heyao. The integrated development of corporate financial accounting and management accounting under the new economic normal [J]. Heilongjiang Science, 2020, 11(6): 156-157.

[5] Wang Hui. On the development of financial accounting and management accounting under the economic “new normal”[J]. China Business Forum, 2019, (6): 155-156.

[6] Wang Qiuhong, Tang Xiangxi. On the development of financial accounting and management accounting under the economic “new normal” [J]. Finance and Accounting Monthly, 2015, (08): 3-6.




DOI: https://doi.org/10.18282/l-e.v10i1.2171

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