How to Maximize Business Opportunities- Take Starbucks, for Example
Abstract
The purpose of this paper is through the analysis of the internal and external business environment of Starbucks to find
strength, weakness, threat and opportunity, in order to maximize business opportunity.
strength, weakness, threat and opportunity, in order to maximize business opportunity.
Keywords
Starbucks; Maximizing business opportunity
Full Text:
PDFReferences
[1] Cheng, H. (2012) An Analysis on the Market Segmentation of Starbucks and City Café [J]. 54(33), pp167-pp.170, Available at: 033-ICHSD2012-U00002.pdf (ipedr.com). [Accessed: 23/5/2021]
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[3] Zhang, Z. (2012) Analysis of the Impacts of Enterprise Image on Customer Loyalty——A case study of Starbucks in China [J]. Journal of Neijiang Teachers College, 27(2), pp.57-60. Available at: Analysis of the Impacts of Enterprise Image on Customer Loyatlty: (cdut.edu.cn)[Accessed: 23/5/2021]
DOI: https://doi.org/10.18282/l-e.v10i2.2305
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