A Study of Tourists’ Motivations to Indulge in Stopover in Bangkok

Abstract

Transit traffic represents a huge and potential tourism market. Stopover tourism is a new type of tourism based on
partnerships between airlines, airports, and tourism organizations. This study focuses on the mutual influences between the aviation
industry and stopover tourism, the motivation of stopover tourists in Bangkok, the constraints and challenges of development
of stopover in Bangkok, and the tourism opportunities and attractiveness of stopover to better understand the importance and
determine the development prospects of it by qualitative analysis methods, semi-structured in-depth interviews with specific four
groups of 19 people highly relevant to stopover during February-March 2020, then applied content analysis methods to encode,
identify, filter, logically transform, summarize, analyze, and draw conclusions. This study finds that the rapid development of
Bangkok's air transport industry and outbound tourism of developing countries have laid a solid foundation for the establishment
of stopover tourism.