Research on the Consumer Perception and Government Policies on Consumers’ Purchase Intention of NEV in Sichuan, China
Abstract
great potential in reducing greenhouse gas emissions and improving air pollution. They could also be an important opportunity for
China’s automobile industry to transform its development direction. This study analyzed the Sichuan Government’s policy on sales
of new energy vehicles. It explored consumer perceived value and perceived risk factors related to new energy vehicle purchase
intention. The results showed the government policy, all perceived values, and most perceived risks having significant impacts on
buying intention on new energy vehicle, except time risk due to the expectation of development process of new energy vehicle for
taking more extended time in the automobile industry.
Keywords
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DOI: https://doi.org/10.18282/l-e.v10i3.2425
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