The Empirical Study on Consumers’ Perception Through B2C Mobile E-Commerce Platform for Brand Equity in Sichuan
Abstract
The market scale of Internet users expanded rapidly, and Internet users had gradually become accustomed to obtaining
all kinds of information and consumption, resulting in several Internet as the survival and development space of e-commerce
platforms. Various brands provide consumers (Customer) with rich data, goods, and services through e-commerce platforms
(Business), both B to C forms, to seek their development and growth.
all kinds of information and consumption, resulting in several Internet as the survival and development space of e-commerce
platforms. Various brands provide consumers (Customer) with rich data, goods, and services through e-commerce platforms
(Business), both B to C forms, to seek their development and growth.
Keywords
Customer Perception ; B2C ; Mobile E-Platform ; and Brand Equity
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DOI: https://doi.org/10.18282/l-e.v10i3.2433
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