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Application of Contemporary Art Language Form in Dongguan Traditional Food Brand Design

Xi Wang

Abstract


With the development of The Times, the progress of society and the continuous improvement of the level of science,
technology and culture, the expression forms of artistic language are also diverse, and image symbols play an important role in
the visual communication of People’s Daily life.For example, image symbols such as advertising, photography, design, media and
movies have occupied people’s lives.Especially in the expression of image symbols, people are impressive in the traditional food
brand design in Dongguan.Nowadays, a variety of art forms make the presentation of art more dynamic and complex.A variety of
art works are presented in the public’s view in different appearances. This paper studies the forms of contemporary art language to
understand the elements and applications of art language in the design of traditional food brands in Dongguan.

Keywords


Contemporary art language form; Dongguan traditional food; Brand design

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References


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DOI: https://doi.org/10.18282/l-e.v10i3.2469

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