Research on Online Game Marketing Strategy Based on Consumer Buying Intention in Guizhou of China
Abstract
consumers to use their services and product. In Guizhou, the online game market could be one of the critical developments in the
entertainment sector for the number of young consumers. This research focused on investigating how online marketing empowers
consumers to market the products, study the various tools and techniques for influencing consumer purchasing decision and brand
perception and suggest policies to game developers for game enhancement in the online game industry.
Keywords
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DOI: https://doi.org/10.18282/l-e.v10i3.2473
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