Research on Female Consumers’ Impulsive Consumption Based on Perspective of Consumer Purchase Decision Model in Sichuan, China
Abstract
factors that promote or inhibit the impulsive purchase decision-making process, influencing factors of marketing stimulation, and
suggestions of improvement for existing business strategies. Combining relevant theories and the characteristics of the Chinese
shopping environment constructed a theoretical model of the influence mechanism of female consumers’ impulsive buying
decisions. In addition, herd psychology served as a moderating variable to observe whether it has a moderating effect on the
original model.
Keywords
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DOI: https://doi.org/10.18282/l-e.v10i3.2478
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