On the Translation of Cultural Image of Li Ziqi’s Videos on YouTube
Abstract
food, crafts, and culture as the video theme, got the Guinness World Record for the most subscriptions on YouTube chinese channel
in 2021. In order to reduce language barriers in overseas communication, there are English translations added in videos’ title and
introduction. Because of different cultural backgrounds, the choice of translation strategies mustconsider the linguistic, cultural,
and spiritual levels. Analyzing the Liziqi videos’ style and C-E translation text, it found that rewriting, omitting, and adding
methods will supplement or reduce cultural connotations.
Keywords
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DOI: https://doi.org/10.18282/l-e.v10i4.2544
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