Analysis on the Necessity and Problems of Media Construction in Higher Vocational Colleges

Abstract

From December 2018 to now, the national undergraduate colleges and higher vocational colleges have integrated
forces to promote the construction of financial media, but only a few colleges and universities really form a scale and play a role,
the majority of higher vocational colleges are still in exploration and practice. The era of integration media subverts the macro
discourse system of cultural construction in higher vocational colleges and forms a student-centered discourse platform. As far as
the cultural construction platform of higher vocational colleges in China is concerned, traditional media include school newspaper,
official website, radio station, etc., which are diversified in form but not time-efficient and take a long time to produce. Emerging
media forms include Microblog and wechat platforms. Although the word “micro” is in the forefront, it is in line with the taste
of modern young people’s “fast food consumption”, and avoids the shortcoming of traditional media’s long production time.
Although fusion media dissolves the barriers of text, sound and picture in form, the characteristics of fusion media are not only
limited to the simple superposition of traditional media and new media in form, but also the overall integration of ideas, manpower,
material resources and terminal channels.