Study on the Strategy of Traditional Chinese Medicine's Overseas Communication from the Perspective of Cultural Identity
Abstract
As one of the oldest cultural factors in Chinese civilization, the theory and cultural connotation of traditional Chinese
medicine have not been effectively excavated and disseminated.
Based on the theory of inter culture and from the perspective of cultural identity, this paper studies the external communication of
traditional Chinese medicine culture, aiming to build a research model of external communication of traditional Chinese medicine
culture and put forward strategies to promote cultural adaptation.
medicine have not been effectively excavated and disseminated.
Based on the theory of inter culture and from the perspective of cultural identity, this paper studies the external communication of
traditional Chinese medicine culture, aiming to build a research model of external communication of traditional Chinese medicine
culture and put forward strategies to promote cultural adaptation.
Keywords
Chinese medicine culture; External communication; Cultural identity
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DOI: https://doi.org/10.18282/l-e.v10i4.2556
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