Outline with Examples the Advantages and Disadvantages of Conducting Market Research on the Internet Compared with More Traditional Methods
Abstract
Due to the continuous progress of communication technology, today's market survey methods have become more and
more efficient. The early face-to-face interview and telephone inquiry have gradually evolved into the current network survey.
With the popularization and application of the Internet, the way of the online market survey has the opportunity to replace the
traditional survey methods, but the online market survey still has some defects, so the time-honored survey methods are still
irreplaceable. Consequently, to better promote and apply market survey methods in the future, this paper will compare and analyze
the two survey types to find a more optimized survey way, in terms of timeliness, investigation scope, data quality.
more efficient. The early face-to-face interview and telephone inquiry have gradually evolved into the current network survey.
With the popularization and application of the Internet, the way of the online market survey has the opportunity to replace the
traditional survey methods, but the online market survey still has some defects, so the time-honored survey methods are still
irreplaceable. Consequently, to better promote and apply market survey methods in the future, this paper will compare and analyze
the two survey types to find a more optimized survey way, in terms of timeliness, investigation scope, data quality.
Keywords
Traditional market research; Network survey; Timeliness; Investigation sample; Data recovery
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[1] Bagwell, M. A. (2018). Organizational Decisions about Cyber Security in Small to Mid-Sized Businesses: A Qualitative Study. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
[2] Do shorter stated survey length and inclusion of a QR code in an invitation letter lead to better response rates? | Survey Methods: Insights from the Field (SMIF). (n.d.). Retrieved July 27, 2021, from https://surveyinsights.org/?p=14216
[3] Gao, Z., House, L. A., & Xie, J. (2016). Online Survey Data Quality and Its Implication for Willingness-to-Pay: A Cross-Country Comparison. Canadian Journal of Agricultural Economics/Revue Canadienne d’agroeconomie, 64(2), 199–221. https://doi.org/10.1111/CJAG.12069
DOI: https://doi.org/10.18282/l-e.v10i4.2567
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