The Influence of Cultural Accomplishment on the Professional Practice of Broadcasting and Hosting Art
Abstract
With the development of the age, the spiritual needs of the audience have increased significantly. The audience’s vision
is now expanded, and it is more pursued whether the content reflected by hosts in the process of dissemination can meet their
deep-seated spiritual needs. The popular hosts will supplement a certain amount of cultural knowledge in their free time. Their
success reflects that hosts of this era must use new ideas and combine new actions in the new communication situation to adapt to
the development of the era. Therefore, it is necessary to study the influence of cultural accomplishment on the practice of broadcast
host, and how to improve the cultural accomplishment of hosts.
is now expanded, and it is more pursued whether the content reflected by hosts in the process of dissemination can meet their
deep-seated spiritual needs. The popular hosts will supplement a certain amount of cultural knowledge in their free time. Their
success reflects that hosts of this era must use new ideas and combine new actions in the new communication situation to adapt to
the development of the era. Therefore, it is necessary to study the influence of cultural accomplishment on the practice of broadcast
host, and how to improve the cultural accomplishment of hosts.
Keywords
Cultural accomplishment; Broadcast host; Audience demands; Media update
Full Text:
PDFReferences
[1] Chen Lei, Lu Jing. Investigation and Analysis of Excellent Traditional Cultural Literacy of College Students Majoring in Broadcasting and Hosting[J].Modern Communication(Journal of Communication University of China).2018,40(04):165-167.
[2] Wei Li. Exploring How to Train Students Majoring in Broadcasting and Hosting Arts with Culture[J]. Education Modernization.2019,6(60):182-183.
DOI: https://doi.org/10.18282/l-e.v10i4.2596
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