An Empirical Study on the Online Shopping Intentions of Fresh Agricultural Products Consumers through Guiyang Online Shopping Platforms
Abstract
Keywords
Full Text:
PDFReferences
["[1] Yi, L. and Yi, K. (2015). A study on the influencing factors of WeChat on consumersu2019 online shopping of fresh agricultural products. Journal of Southern Rural, Vol 3, p.57-78.","[2] Krunal, T. et al. (2018). Sustainable marketing strategies: Creating business value by meeting consumer expectation. International Journal of Management, Economics and Social Sciences. Vol 7, p.186-205.","[3] He, Q. et al. (2019). Factors affecting consumersu2019 purchase intention of eco-friendly food in China: The evidence from respondents in Beijing. International Journal of Consumer Studies. Vol 43 Issue 5, p.457-470.","[4] Mirosa, M. et al. (2020). Chinese consumersu2019 perceptions of food safety cues and maximising the effectiveness of food safety communications. British Food Journal, Vol 123 No. 1, p. 261-278. ","[5] Wang, O. and Somogyi, S. (2018), Consumer adoption of online food shopping in China, British Food Journal, Vol 120 No 12, p.2868-2884.","[6] Shao, Z. and Yin, H. (2019), Building customersu2019 trust in the ridesharing platform with institutional mechanisms: An empirical study in China, Internet Research, Vol 29 No 5, p. 1040-1063."]
DOI: https://doi.org/10.18282/l-e.v10i6.2834
Refbacks
- There are currently no refbacks.