Study on Guizhou Consumer Purchase Intention on National Brands under the Background of Cultural Confidence
Abstract
of consumers on the purchase intention of national brands under the blessing of cultural background; to explore the influencing
mechanism between the following groups of factors: what is the relationship between purchase intention and brand trust, brand
perception and brand attitude and its significance; to develop targeted strategies to maintain sustainable brand development and
improve users’ willingness to buy brands to provide valuable advice.
Keywords
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DOI: https://doi.org/10.18282/l-e.v10i8.3080
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