Research on the Development of Online Business Model of Hotel Tourism Enterprises
Abstract
improving. The marketing management mode of hotel tourism enterprises has always been the focus of practitioners. Taking
the market demand of hotel tourism enterprises in the new situation as the starting point, this paper introduces the value and
significance of online business model, and puts forward relevant strategies to promote the development of online business model
of hotel tourism enterprises for practitioners’ reference.
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[1] Li Zhipeng Research on online tourism business model innovation under the Internet environment [J] Time honored brand marketing, 2020, (10): 40-41
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DOI: https://doi.org/10.18282/l-e.v10i9.3281
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