Application of Balanced Scorecard in Performance Management Innovation of Agricultural Enterprises

Abstract

With the continuous reform of the market economic system, China’s agricultural enterprises are facing increasingly fierce market competition. The enterprise scale, talents, innovation ability and advanced technology are the core competitiveness of enterprises for occupying a place in the competitive market. To improve the competitiveness, enterprise performance management is indispensable. The traditional performance management system has been unable to meet the development needs of agricultural enterprises. Because of its comprehensive and objective management characteristics, balanced scorecard has been widely used in many fields. Starting from the overview of balanced scorecard, this paper analyzes the problems faced by agricultural enterprises in performance management, and discusses its application in performance management innovation of agricultural enterprises, aiming to improve the performance management level of agricultural enterprises and promote the long-term development of agricultural industry.