Study on the brand construction path of private universities
Abstract
At present, scholars pay more and more attention to the brand construction of colleges and universities. Private colleges and universities are in a weak position compared with public colleges and universities for a long time due to the influence of school-running history, funds, talent resources and other factors. Therefore, it is imperative for private colleges and universities to strengthen connotation construction and take the road of brand construction. The brand construction of privately-run colleges should start from the party construction, school culture construction, brand specialty construction, management system construction, media publicity construction and so on.
Keywords
Private colleges and universities; Brand building; The path
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DOI: https://doi.org/10.18282/le.v9i8.1977
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