Research on the Teaching Reform of Advertising Course in Marketing Specialty

Abstract

At present, many colleges and universities have set up “advertising” course, different professional background
makes this course in teaching emphasis is also different. As an important course offered by marketing major, in the
course of advertising teaching, we should not only combine the professional background, try our best to promote the
students’ professional theory, but also strengthen its practicality and application according to the characteristics of the
subject. Aiming at the problems existing in the teaching process of advertising in marketing specialty, combined with
the teaching practice, this paper analyzes and studies from the aspects of curriculum reform direction, teaching methods
and teaching effect, and discusses the reform of classroom practical teaching of advertising.