Research on the Characteristics and Orientation development of Folk Sports Industry based on "Point axis" theory

Abstract

With the deepening of China's modernization, people's pursuit of healthy life is also constantly improving, so the development of folk sports is the current need to pay attention to an industry. This paper mainly discusses the characteristics and positioning development of folk sports industry based on the "point axis" theory. According to relevant data and investigation, the current development status of folk sports industry is understood, and the existing problems are sorted out. Then, based on the "point axis" theory, positive and effective development strategies are summarized. So as to promote the integration and development of folk sports industry and promote the continuous progress of China's health cause.